My work is now here: www.gagan-jhuti.com

What is an un-swipe file?

To copywriters, a swipe file is a collection of effective, time-tested adverts, used for inspiration. An un-swipe file therefore, is my collection of not-so-great adverts and copy which can be improved.

On this blog, I’ll be looking at where these bad ads are going wrong and how they can be re-written to make more sales.